In recent years, the food service industry has seen a shift in the way consumers approach food. Today consumers not only expect their food fast, but they also expect its comply to a healthier lifestyle. In the past, Dunkin Donuts was known for its production of fresh coffees and high carb items such as donuts and bagels. Today, Dunkin Donuts is trying to alter their image and provide consumers with more optinions. Over the past year Dunkin Donuts has introduced new items to their menu such as their flat bread sandwhiches and hashbrowns. Although these items added an interesting twist to the menu they still did not display the healthy choice consumers hoped for.
On January 1, 2010, Dunkin Donuts announced the introduction of the new DDSmart menu. The new menu, which will be offered at all location, will offer consumers a "better-for-you" food and beverage menu. This menu will include items such as low fat Cranberry Orange and Apple Caramel Muffins. The menu will also offer consumer an egg white wrap and other breakfast sandwhiches with egg white options. All of the items on this menu must meet the following: "25 percent fewer calories; 25 percent less sugar, fat, saturated fat, or sodium than comparable fare, and/or contain ingredients that are nutritionally beneficial. "
I beleive that the introduce of this menu is a good direction for dunkin donuts. I also believe other establishments like dunkin donut will begin moving in a similar direction in the next few years. Introduction of healthier menu items has become a trend in the industry and I believe we will continue to see this trend expanded into foodservice establishments of all sizes.
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Dunkin Donuts, among other quick service restaurants are getting in the game of making their menus healthier. Just recently introducing a 'smart menu' Dunkin Donuts is one of the restaurants putting the customers needs and wants in mind when thinking of new products to sell. Bringing healthier breakfast sandwiches onto the current menu is one of the steps being taken to become better equipt for the trend of being healthy.
ReplyDeleteI think this article is true, many restaurants, at least that I have seen, have brought on healthier dishes on the menus.
Dunkin Donuts has been peoples first stop to work, school, or wherever there going to start out their day for years. People run in for the basic doughnut and coffee not realizing maybe they should lay of those doughnuts. DD has realized that and is re-modifying some of their recipes to be healthier and join the other chain restaurants that are doing the same. Breakfast is the most important meal of the day and should always be healthy. I think that DD is going down the right path because soon this healthy fad is going to become a trend and lifestyles of many people and we should get with the times.
ReplyDeleteDunkin Donuts has exploded in recent years with breakout breakfast menus and new beverage combinations. A majority of consumers are ignorant to the nutritional facts of certain menu items. Muffins in particular because of their high calories from fat and sugar levels.
ReplyDeleteDunkin Donuts have instituted an egg white option in their wake-up wraps along with the traditional breakfast sandwich. This healthy alternative will benefit customers by reducing the amount of fat calories and cholesterol. In being the first peice of food patrons eat of the day, it will provide them with the nutrients need to start the day without feeling sluggish with fattening food.
The Dunkin Donuts name has gotten very positive results from advertising with almost every channel having at least one commercial and by offering combo deals like the egg and cheese sandwich that costs 99 cents with the purchase of a medium coffee or related beverage. This is excellent because if two people from the office go to the store than one can get their coffee and the other their sandwich for a reduced rate.