Each year it seems as if the world gets more and more impatient. With the every increasing "need for speed" quick service restaurants have had to develop ways to become even faster. Today technological advances have helped the industry for fill the consumers needs for faster service. In this article the newest technological gadget for the quick service industry is introduced. One of the newest trend which a few restaurants are experimenting with is the idea of texting in your food order. Just like calling in for pick-up, customers are able to text restaurants there order ahead of time.
This article looks at how Subway is planning on using this new technology at their restaurants. After becoming frustrated with waiting in lines at sandwich shops Ford Blakely developed Zingle, which is now the texting order system on Subway franchise has been experimenting with since the summer. The owner of several Subway restaurants in San Diego has been using the text ordering since last summer and has enjoyed the usefulness of the system. The franchise has seen an increase in pre-ordering, along with more accurate order fulfillment. Due to the success in this location 30 more Subway locations have begun using Zingle for text ordering.
I believe that the use of text ordering through operations like Zingle, will dramatically increase over the next few years. Just as people enjoy using the drive through, I think that texting in rastaurant orders will become second nature. In a world where there is not enough time in the day, this simple uses of technology can make a restaurant more appealing to consumers look for a quick lunch or dinner. Like Subway, other chains such as Pizza Hut have also joined in on the text-ordering trend. Although, I believe it can be helpful to both the restaurant and consumer I find it unfortunate that restaurants are losing the personal touch. Consumers and Employees are no longer communicating, in an industry that was once reliate on "hospitality" people are now reling on technology. I think that although this innovation helps improve wait times and accuratcy, it uliminates a large portion of what this business is about, Guest Relations and Hospitality.
Subscribe to:
Post Comments (Atom)
Subway's new prototype of a text ording system to me sounds like a great idea. Like the article expresses the amount of fake calls, false orders or orders sitting in the window waiting have been reduced due to this system. It will also eliminate the number of times that the worker will have to change his/her gloves because answering the phone requires them to remove and change gloves.
ReplyDeleteThe employees can now focus on filling the orders instead of trying to decifer orders from people with different accents and diolects. It will improve accuracy and most customers dont feel like talking when they can text and not evern have to speak to get lunch.
This new technology has been spreading by mouth and its amazing the amount of popularity that this new concept is receiving in a short time. This is still a new idea and is not at every subway but i feel in a few years it will be and ordering by phone is going to be a thing of the past.
In a nation of people who hate standing in line for food, subway has come up with a way to make the quick service industry even faster. Subway has introduced texting in the order before you get to the restaurant so as to not have to wait in line.
ReplyDeleteI agree with the franchise in which it is a very smart idea to start the texting in orders, this way they can gain more revenue.
I think this is such a good idea. When i am hungry i hate, and i mean hate standing in line or waiting for my food in a busy restaurant. Now in todays age everyone has a cell phone and computer.This is the age of technology and Subway has used that to its advantage. The convince of this is great and to describe what you want on it down to a tee. This is truly great advertising in the restaurants and would really work in a college run town, such as Providence. This is definitely aimed towards a younger crowd and business man glued to his blackberry checking his emails and doesn't have time to get a bite to eat.I believe more restaurants will do this in the near future.
ReplyDelete