In a recent class, we talked about food trucks and interestingly enough Johnny Rockets is planning on expanding into the mobile food market segment. Recently, Johnny Rockets presented there plans to expand into new market segments. Along with opening a mobile kitchen the company also plans on introducing sports bars and fast-causal establishment. By entering into these new markets Johnny Rockets hopes to appeal to a more diverse consumer base.
Last week, Johnny Rockets opened their second sports lounge themed restaurant in the upper east side. Unlike their traditional 50's diner concept the, sport lounge features televisions, a full bar, and new appetizers. The bar includes their famous milk shakes with an alcholic addition. Along with the development and opening of the sports lounge, Johnny Rockets has recently introduced Johnny Rockets Fast. Johnny Rockets Fast is a fast-casual restaurant which will offer a limited menu and fit in small spaces such as mall food courts. Unlike the $750,000 investment needed to open a traditional Johnny Rockets the new fast-casual concept will be much cheaper.
In the next few years, Johnny Rockets hopes to expanded upon each of these 3 new concepts. With each of these concepts, Johnny Rockets hope to expand their customer base while still appealling to their current diners. With the recent economic crisis many companies are looking for new innovative ideas to help expend their brands, and by introducing these new concept I believe Johnny Rockets will see continued success.
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I have only eaten at Johnny Rockets a few times and each of those times it was pretty good food. I like the concept that they abide by and it is something that is unique compared to other fast food chains. They really appeal to diners by giving them an old school diner feel.
ReplyDeleteThis article informs the public of what the franchisee is doing. They are coming out with new concepts for both upscale and down-market costumers. Their plan is to create a mobile unit that will be able to park anywhere and make money with little start up costs. Currently they have their first one sitting outside the Washington Redskins stadium.
Sports bars are a hot concept gaining momentum in this industry. People are always wanting to hang out and have a good time with others over sports and other tv events.
With these smaller scale units that Johnny Rockets want to open are actually a great idea. High volume and low start up cost meaning a bottom line that has a lot of dollar signs in it.
Johnny Rockets is a quick service restaurant in which the original concept was a 1950s style restaurant. Recently the franchise announced that they wanted to open a sports lounge. This bar will have everything that a sports lounge needs, for example televisions for watching sports, a fully equipt bar, and fantasy shakes, which have alcohol in them. They are also introducing a new line of appetizers in this sports lounge, which include mac and cheese, vegetarian spring rolls and empanadas.
ReplyDeleteThis article brought to my attention, what things restaurants are doing to bring in money and increase their fan base.
I personally love Johnny Rockets, and i love their food. I think its a great idea that their expanding to a sports bar theme but still keeping their 50's look in other restaurants. They are staying up with the times and i believe that they can make a good amount of money doing this. Some times people want to relax and just enjoy themselves watching a little football with friends, having a few drinks. I live in NYC and after reading this article i am personally going to check the restaurant out and see what new things it has to offer this already satisfied customer.
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